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Industries / Advice in context

AI is horizontal. Context is everything.

The opportunity is different in every sector. We connect senior judgement, industry evidence and dedicated intelligences to the decisions that change your business.

Find your industry
EvidenceJudgementExecution

The mayden difference

The work is connected. So is our approach.

01

Choose where to compete

Start with the business model, the customer and the value at stake. Define the decision before choosing the technology.

02

Redesign how work happens

Connect people, systems and responsibilities around a complete outcome. Make the handovers and exceptions visible.

03

Build, evaluate and evolve

Translate the chosen direction into working change, with acceptance criteria and operational ownership from the outset.

A wider research lens

Follow the evidence across industries.

The AI Native Index™ also examines aviation and logistics, manufacturing and materials, and retail and consumer businesses. Research coverage is distinct from our engagement focus.

Public evidence, with sources and limitations. The Index does not certify enterprise maturity.

A senior conversation

Close to the decision. Involved in the work.

Start with the decision your organisation needs to make. Together, we define the mandate, the expertise required and who will be accountable for delivery.

Meet the firm
Senior leadership

Dr. Goetz Kuras

Senior leadership

Utena Treves

Leadership involvement and specialist requirements are defined for each engagement.

Your next move

Start with a real question.

Where should your organisation begin?

Explore your AI readinessA self-reflection tool, not an Index score or certification.

Have a business decision in mind?

Discuss your prioritiesStart with the decision you need to make.