The firm
Senior people. A different way to work.
mayden provides AI Native Strategy Consulting. We combine senior executive and consulting judgement with tailored agentic intelligences and engineering, from clarifying AI ambition to implementing change and measuring its business impact.
Independent thinking. Connected delivery.Why mayden
A fundamental change calls for a different practice.
AI changes what organisations can do and how they can do it. Leadership needs a practical way to act on that change, across the business.
Our practice connects executive and consulting judgement with AI-supported research, analysis and production. Senior professionals guide the choices. Engineers translate them into systems and workflows, with clear ownership and agreed measures of performance.
Senior leadership
Experience, with direct involvement.
Our senior leadership includes Dr. Goetz Kuras and Utena Treves. The experience behind mayden includes careers at McKinsey and Arthur D. Little. Senior leaders work directly with clients on strategic choices and remain involved through delivery.
Prior firm experience refers to individual careers. mayden is an independent firm.
How we work together
Senior expertise. Shared responsibility.
Judgement before automation
Use intelligence to improve the decision. Keep responsibility for the decision clear.
Evidence you can examine
Show the source, the assumption and the uncertainty. Make room for informed challenge.
Capability that stays with you
Work with your people and partners so that the organisation can own and develop the change.
Your next move