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Public ambition. Services that work.

Translate AI ambition into better public services and stronger institutional capability. Start with the outcome people need, then connect policy, language, data and delivery.

See the work in motion
Public architecture at the Louvre Abu Dhabi.
Public architecture at the Louvre Abu Dhabi.Nick Fewings / Unsplash ↗

The mayden perspective

From a digital front door to a service completed.

A helpful response is only the beginning. A public service must carry the person through eligibility, evidence, handovers and resolution. The design needs to work across institutions and languages, including when a request is ambiguous or outside the standard path.

01

Choose the public outcome

Prioritise services where a change would remove a meaningful burden for residents, businesses or public employees.

What matters

Service completion, accessibility and avoidable visits

02

Connect the institutions

Make policy ownership, data permissions and inter-agency handovers part of the service design, not an integration afterthought.

What matters

Handover time, unresolved requests and evidence quality

03

Build capability that stays

Equip service owners to evaluate Arabic and English journeys, manage exceptions and improve delivery after launch.

What matters

Language parity, escalation quality and operational ownership

The work, made visible

Explore a different way of working.

Move through the stages. See what intelligence prepares, where professional judgement enters and what happens when the evidence is incomplete.

Carry the person through to the right next step.

Service team

Understand

Identify the requested service and language, separating a request for information from an application or appeal.

Working outputA correctly routed request

Standard scenario. Each action remains subject to its stated authority.

What to evaluate

Evaluate completion, avoidable visits, escalation quality and equivalent outcomes across Arabic and English.

Illustrative engagement design. Not a client result, a live tool demonstration or a promise of performance.

The evidence behind the conversation

Read. Examine. Challenge.

Our research is open to examination. Start with the argument, follow the sources and bring the questions to your own organisation.

One idea to examine

An announcement and a completed service answer different questions.

An exhibit from our research, with its assumptions and boundaries retained.

Scoped primary-source comparison

UAE evidence answers three different questions

UAE federal and Abu Dhabi evidence; not GCC-wide

  1. Announced federal direction
    Reviewed example
    April 2026 agentic-AI framework
    Limit on the claim
    Not completed adoption or audited savings
  2. Emirate investment programme
    Reviewed example
    Abu Dhabi AED 13 bn digital strategy 2025–27
    Limit on the claim
    Not AI-only spending or verified return
  3. Government-reported deployment
    Reviewed example
    DGE January 2026 account of TAMM and AutoGov
    Limit on the claim
    Named service activity; not an independently identified AI effect
  4. Local outcome evidence to obtain
    Reviewed example
    Completion, corrections, access and recourse for a defined journey
    Limit on the claim
    Needs denominators, observation period and credible comparison
What this means

Keep programme delivery and measured public value in separate records.

TAMM statements are attributed to DGE. No headline performance rates are reproduced because the measurement detail is insufficient for this comparison.

Sources: New UAE government framework for agentic AI; Abu Dhabi Government launches Digital Strategy 2025–2027; Department of Government Enablement Records Landmark Year Under AI-Native Vision

Examine the full exhibit and report ↗

A regional perspective

Public service, in its institutional context.

Our UAE government perspective examines service handovers and programme-owner evidence. Its scope is UAE government; it does not establish findings for every Gulf administration.

Read the UAE government report

How mayden works

Senior judgement. Dedicated intelligences.

One connected mandate, from the strategic question to delivery and learning. The tools support the work; responsibility stays with the people doing it.

Strategic intelligence

Mandate

A service mandate tied to a public outcome and an accountable owner.

Explore Mandate

Organisational intelligence

Atlas

A service and evidence map spanning institutions, languages and systems.

Explore Atlas

Value intelligence

Balance

A prioritised service portfolio, with effort, dependencies and public value explicit.

Explore Balance

Design → Engineer → Navigate

Carry the decision into working change.

The engagement continues through operating-model design, engineering, evaluation and handover. Scope, responsibilities and acceptance criteria are agreed with your team.

Design, delivery and performance

Blueprint · Threshold · Horizon

Explore our approach

A senior conversation

Close to the decision. Involved in the work.

Start with the decision your organisation needs to make. Together, we define the mandate, the expertise required and who will be accountable for delivery.

Meet the firm
Senior leadership

Dr. Goetz Kuras

Senior leadership

Utena Treves

Leadership involvement and specialist requirements are defined for each engagement.

Your next move

Start with a real question.

Where should your organisation begin?

Explore your AI readinessA self-reflection tool, not an Index score or certification.

Have a business decision in mind?

Discuss your prioritiesYour sector is carried into the inquiry.